‘It’ 2017 Remake Trailer Smashes ‘Fate of the Furious’ With Nearly 200 Million Views

By Tanya Diente | Apr 04, 2017 05:44 AM EDT
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The movie adaptation of Stephen King's "It" was a phenomenon back in the 90s and it remains so decades later. The trailer for the 2017 remake became a cultural phenomenon after it gained nearly 200 million views globally 24 hours upon release.

The first official trailer for "It" opened to 197 million views in a global traffic scale, according to Deadline. Warner Bros. Pictures and New Line Cinemas released the preview on Wednesday with 30 localized versions starting at 9:00 a.m. Social media, especially Facebook and Twitter, helped ramped up the views. For US Facebook alone, the trailer gained 81 million views and over 1.8 million shares and within hours, it trended on Twitter and Reddit.

The "It" trailer stayed on top in YouTube's trending videos on Wednesday. As of writing, the preview shared by Warner Bros. Pictures official YouTube page has over 21 million views with over 45, 000 comments.

According to the publication, the 2017 "It" trailer smashed records for "The Fate of the Furious." The trailer for the sequel earned 139 million views when it debuted in December.

So, why did the 2017 "It" trailer became a cultural phenomenon in 24 hours? For one, the preview promised what could be a downright scary film. The reimagining of the evil Pennywise is enough to scare classic fans of Tim Curry's version of the villain (this time played by Bill Skarsgard). The preview alone also takes viewers on a dark and eerie experience with Pennywise and his red balloon.

According to Vox, the "It" trailer promises a book-to-cinema adaptation of Stephen King's novel of the same name. The preview replicates the scenes in the book from the scary looking clown to the theme of children's fear, which feeds Pennywise.

The "It" trailer is enough to excite fans about the film's release on Sept. 8. The preview may have well also shattered the criticisms on the film drawn from the usual remake fatigue.

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