The Ruffles brand kicked off its #RoughLife campaign, partnering with one of the NFL's most exciting talents, and E! reality star, Eric Decker.
Via Press Release :
Ruffles encourages fans to share their "not so rough" #RoughLife moments for a chance to win NFL-related prizes leading up to the NFL Draft on May 8. What is a #RoughLife moment? Think - when your wimpy potato chip breaks in a thick dip, or when your when your friend blocks the television during the biggest play of the game. Yes, they're problems that aren't really problems, and the Ruffles brand is celebrating them. Ruffles has enlisted the support of the newly appointed New York Jets wide receiver to help out the fans, starring in the following videos to kick off the campaign.
The Ruffles brand hears these fans' "tough" times and wants to help out, as it's all about having some fun and celebrating "problems that aren't really problems" that we all face. Fans can Tweet their own trivial problems using the hashtag #RoughLife for a chance to win NFL-related prizes. From today through the start of the NFL Draft on May 8, the Ruffles brand will follow #RoughLife Tweets, selecting winners who will earn prizes for sharing their stories. Fan problems can range from your friend's TV not being HD, to being out of town when your favorite NFL team hosts its biggest rival. Any submission is eligible for consideration, no matter how trivial.
Watch Eric Decker's new Ruffles Commercials now, and tell us a #RoughLife moment!!